© 2019 Nousu.io

© 2019 Nousu.io

C-N: 2928943-3

C-N: 2928943-3

HPMM Services Oy

HPMM Services Oy

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COMPANY

Story

Real Estate: How To Get High-Quality Listings Through Social Media

Pasi Poutanen, Founder of Nousu.io

Real Estate: How To Get High-Quality Listings Through Social Media

Pasi Poutanen, Founder of Nousu.io

When we started working with our client, he had no followers on Instagram and he didn't even know what an Instagram story was.

We wanted to implement that platform into his marketing strategy because Instagram is the best platform to build customer relationships and trust, but taking pictures and daily storytelling seemed very strange and difficult for the customer.

He was close to giving up, and his belief in the power of social media was rapidly fading away.

However, we opened this up and explained some very simple techniques and strategies that he could use to grow his account without thousands of euros in promotional videos, or the constant banging of braces.

In a few months, he has easily reached over 2,371 followers, made thousands of euros in sales, and helped thousands of people reach their goals through his content.

When we started working with our client, he had no followers on Instagram and he didn't even know what an Instagram story was.

We wanted to implement that platform into his marketing strategy because Instagram is the best platform to build customer relationships and trust, but taking pictures and daily storytelling seemed very strange and difficult for the customer.

He was close to giving up, and his belief in the power of social media was rapidly fading away.

However, we opened this up and explained some very simple techniques and strategies that he could use to grow his account without thousands of euros in promotional videos, or the constant banging of braces.

In a few months, he has easily reached over 2,371 followers, made thousands of euros in sales, and helped thousands of people reach their goals through his content.

The point of the story?

At this point, you may think that using social media is difficult or complicated.

I fully understand this, but this is simply because you are not trained to use it properly.

This is a bit the same as if you were driving your car for the first time without any guidance.

When you have the right strategy, mentor, and work ethic in place, social media will be the best and easiest tool you've ever used.

Tip # 1: Identify your target audience

Before you start thinking about how you get followers, or what makes you a different mediator, it's important to think about what kind of audience you want to reach.

Often, real estate agents might, for example, rely on the advice of a relative, or a marketing consultant, and start implementing their techniques.

The end result is often that they get followers, but those followers are not active, meaning they have no practical benefit.

First think about who your customers are, where they live, what kinds of problems they have, what motivates them to buy, and how you will build a genuine relationship with them.

Remember, according to realtor.com, Millenials will account for 45% of the mortgages compared to 17% of boomers and 37% of Gen Xers.

The point of the story?

At this point, you may think that using social media is difficult or complicated.

I fully understand this, but this is simply because you are not trained to use it properly.

This is a bit the same as if you were driving your car for the first time without any guidance.

When you have the right strategy, mentor, and work ethic in place, social media will be the best and easiest tool you've ever used.

Tip # 1: Identify your target audience

Before you start thinking about how you get followers, or what makes you a different mediator, it's important to think about what kind of audience you want to reach.

Often, real estate agents might, for example, rely on the advice of a relative, or a marketing consultant, and start implementing their techniques.

The end result is often that they get followers, but those followers are not active, meaning they have no practical benefit.

First think about who your customers are, where they live, what kinds of problems they have, what motivates them to buy, and how you will build a genuine relationship with them.

Remember, according to realtor.com, Millenials will account for 45% of the mortgages compared to 17% of boomers and 37% of Gen Xers.

Tip # 2: Differentiate

Once you have identified your target audience, you want to start thinking about what makes you different from your competitors.

Often brokers think they have "no time" for social media, but the thing to keep in mind is that you compete for a very limited resource: people can only choose one real estate agent, and often the same broker may be available for the rest of their lives.

If you "don't have the time" to build your personal brand, somebody else has, and in the long run, this broker will take your assignment.

This is why differentiation is important.

To get started, ask your previous clients the following questions:

Why did you decide to work with me and not with another broker?

What was your experience like working with me? What set you apart from everyone else?

Would you recommend me to your friends? Why would you recommend it or why not?

This is where you will gain valuable information that you can use in your own marketing.

Tip # 3: Start sharing value

A big part of building a personal brand is how you can transform yourself into a helpful resource for your target audience.

This is sometimes problematic because often the real estate agencies themselves teach people to think very short-term: making cold calls, open houses, or just hoping that someone will recommend us.

These things change the realtor as a salesy, needy character, and the psychological setting is very unfavorable to him: you need something from people instead of something from you.

By posting a regular blog post, a worthwhile publication, or otherwise just being helpful to other people, you will build trust with your network and get your name out there.

Conclusion

Back to my original premise.

The answer lies in these things, but if you want to get to that goal as quickly and easily as possible, we've created a training program called "Real Estate Accelerator" that will help you reach your goal and get more value visits.

Numerous Real Estate Agents such as Kalle Lax have attended this program and the results of the training program have been top-notch.

Tip # 2: Differentiate

Once you have identified your target audience, you want to start thinking about what makes you different from your competitors.

Often brokers think they have "no time" for social media, but the thing to keep in mind is that you compete for a very limited resource: people can only choose one real estate agent, and often the same broker may be available for the rest of their lives.

If you "don't have the time" to build your personal brand, somebody else has, and in the long run, this broker will take your assignment.

This is why differentiation is important.

To get started, ask your previous clients the following questions:

Why did you decide to work with me and not with another broker?

What was your experience like working with me? What set you apart from everyone else?

Would you recommend me to your friends? Why would you recommend it or why not?

This is where you will gain valuable information that you can use in your own marketing.

Tip # 3: Start sharing value

A big part of building a personal brand is how you can transform yourself into a helpful resource for your target audience.

This is sometimes problematic because often the real estate agencies themselves teach people to think very short-term: making cold calls, open houses, or just hoping that someone will recommend us.

These things change the realtor as a salesy, needy character, and the psychological setting is very unfavorable to him: you need something from people instead of something from you.

By posting a regular blog post, a worthwhile publication, or otherwise just being helpful to other people, you will build trust with your network and get your name out there.

Conclusion

Back to my original premise.

The answer lies in these things, but if you want to get to that goal as quickly and easily as possible, we've created a training program called "Real Estate Accelerator" that will help you reach your goal and get more value visits.

Numerous Real Estate Agents such as Kalle Lax have attended this program and the results of the training program have been top-notch.

Last week, we opened the registration for the next training group, and we were immediately contacted by numerous brokers.

This will be the last group you can work with us on a personal level with only 9 seats left for a motivated real estate agent.

If you're interested in getting real results, or just want a proven process for building a personal brand, I'll put a link below to watch a free video of the program, and reserve a free strategy to call with me.

PS. Make an appointment only if you are ready to invest in yourself. Education is not for "leeches" or for complainers

Click here to watch the free training now

Last week, we opened the registration for the next training group, and we were immediately contacted by numerous brokers.

This will be the last group you can work with us on a personal level with only 9 seats left for a motivated real estate agent.

If you're interested in getting real results, or just want a proven process for building a personal brand, I'll put a link below to watch a free video of the program, and reserve a free strategy to call with me.

PS. Make an appointment only if you are ready to invest in yourself. Education is not for "leeches" or for complainers

Click here to watch the free training now

"How to get 5-20 exclusive listing appointments monthly through personal branding"

"How to get 5-20 exclusive listing appointments monthly through personal branding"

EXCLUSIVE FREE TRAINING

EXCLUSIVE FREE TRAINING